Where were you when the cover of Marie Rutkoski’s The Winner’s Kiss was revealed? If you were like me, you were angrily venting at Fierce Reads, the social media arm of Macmillan.
Why do publishers do this? Why do they change book covers of a series when the cover is something all the fans love? I’ve gone over this before from a professional stance so I won’t go over here.
What I will talk about is the backlash that happened. Yes, I angrily vented. I did not however, threaten to not buy the book or slam the author. The author has NO control over the cover unless it is in their contract, and it rarely is. And if (hypothetically) a seller tells the house to change the cover or they won’t take, the publishing house changes the cover.
I have had so many series that changed the look of a series mid way through. And it SUCKS when you were a fan from day one and the publisher does this. It can feel like the publisher is devaluing you, the first readers who helped spread the word, in order to make money on those that haven’t picked up the series.
But the fans had a win with their outrage. Fierce Reads announced that the hardcover would be the old covers, in order to match the rest of the trilogy and the paperbacks would be repackaged with the new cover.
So YAY for the YA community for the win, but BOO on those that made Marie feel so bad about this whole thing.
Worth noting: if publishers had tons of money, I would have suggested printing the original cover on the back of the new redesign and then the reader could pick which cover you wanted to showcase. But publishers don’t have that kind of money.